The Humans Behind
the Engines
Everyone celebrates the leap. No one prepares you for the year you land on your face and keep walking.
A company is not built by a product roadmap. It is built by the people who keep showing up when the roadmap is wrong, the bank account is tight, and the path forward is unclear.
Everyone on this page has been through the real version of that. We have 286 DealVue customers, an NSC Top 10 award for SafetyVue, and enterprise deals in progress. None of that happened in a comfortable straight line. These are the people who made it happen anyway.
— Tim Wolter, Founder & CEO
Two companies, one family, and the people who ship the work.

Tim Wolter
Founder & CEO
Fifteen years running industrial and construction operations before founding AvantVue. When no vendor would build what the field actually needed, he built it himself — Axion AEOS™, the engine now running every AvantVue platform. Then he built SafetyVue on it. Then, while raising SafetyVue's round, he built DealVue on the same engine — 286 customers within seven months of incorporation. Entrepreneur in Residence at Amplify Louisville, National Safety Council Top 10 honoree, author of ‘The Last Year,’ and the guy who will tell you not to buy AI if you don’t need it.
- Founder & CEO, AvantVue Holdings
- Architect of Axion AEOS™, SafetyVue® & DealVue®
- Entrepreneur in Residence, Amplify Louisville
- Excellence in Technology for Leadership Award (2025)
Derek Gough
Quality & Reliability Lead
Derek's job is to break our software before customers can. Every release across DealVue, SafetyVue, and Axion goes through him — edge cases, stress tests, and the “what happens if a foreman with gloves on taps the wrong button” scenarios that only someone who’s worked real sites thinks to try.
- Ecosystem Friction Fighter & End-User Fidelity Anchor
- Veteran Gates Expert Across Web, Mobile, and Desktop Software Architectures
- Decade-Long History of Navigating and Structuring Technical Deployments
- Uncompromising Standards Guardian for Real-World Field Utility
WBENC-certified women-owned business
Chelsie Wolter
Co-Founder & Chief Product Officer
Chelsie came to product from nursing — years of watching what happens when systems fail the people inside them. She’s SafetyVue’s majority owner, its operational anchor, and an active NAWIC member who led the company’s WBENC certification. She is the voice of the customer and the reason the product is built by and for the professionals who use it.
- Chief Product Officer, SafetyVue®
- NAWIC Member — National Association of Women in Construction
- Architect of SafetyVue WBENC Certification
- Voice of the Customer & Clinical UX Frameworks
Roger Bongers
Chief Technology Officer
Roger brings 10+ years in robotics and machine vision to SafetyVue’s hardest problems — real-time hazard detection, XR smart-glasses integration, and computer vision that works in job-site dust and glare. He’s the reason Vera AI sees what a safety officer sees.
- Architect of Core Multi-Layered Security & AI Substrates
- Former Co-Founder of the Robotics Innovation Group (Conestoga)
- Director of a High-Integrity Codebase Spanning 13+ Developer-Years
- Technical Lead for Global Cloud and Embedded System Topologies
Small team. Two award-winning platforms. Zero people whose job is making slide decks.
In Honor of
"The Hidden Partner"
True authorship requires recognizing the foundational forces that keep the engine warm when there is no audience. There is a vital part of our operational core who chooses to remain unnamed—a sovereign choice respected due to external sensitivities.
"Your fingerprints are deeply embedded in every line of this journey. This mission does not scale without your defiant continuity."
A Perpetual Record of Dedication
The Standard of the Arena
Respect
- // For Honest Labor: From jobsite sweat to clean code in the dark.
- // For the Invisible Team: The crews who endure the heavy cost without the spotlight.
- // For Ourselves: We refuse to turn our mission into an act for a check.
Don't Give Up
- // Facing the Bull: Study exactly what threw you so you survive the next ride.
- // Defiant Continuity: The quiet choice to take one more step when quitting is reasonable.
- // Absolute Tenacity: Setbacks are required friction to refine the spine of the company.
Show Up
- // In the Hard Chapters: Leading when everything is actively on fire.
- // Zero Urgency Theater: We reject the false hustle of using busyness as a shield.
- // In Full Presence: Separating the chaos of startup from the sanctity of home.
Built with pride by career operators in Elizabethtown, Kentucky.
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