See a need.
Fill a need.
AvantVue exists because of a communication breakdown that nearly killed a friend and cost $4 million. Everything we've built since traces back to that day.
Fifteen years in the field, not the conference room.
Tim Wolter spent 15 years running construction and industrial operations — active job sites, real crews, real consequences. He learned how companies actually work by being the guy responsible when they didn't.
Then came the incident. A communication breakdown between systems that didn't talk to each other put a friend in the hospital and cost the company $4 million. Everyone involved was competent. Every tool involved was "industry standard." The failure was in the gaps between them — and Tim realized nobody was building for the gaps.
So he walked away from a $200K+ career to build it himself.
He started building DealVue the day he got out of surgery — coding from a rolling desk over the couch, at 4 A.M., because he literally couldn't sit at a chair. The whole year is documented in his memoir, The Last Year.
The engine thesis isn't theoretical. Tim built Axion himself, built SafetyVue on it, then — while raising SafetyVue's round — built DealVue on the same engine. Seven months after incorporation: 286 customers. Same founder, same engine, second company. The engine ships companies.
The first year nearly broke us.
No safety net, no incubator polish, a family betting on an idea. What came out of that year was a rule we still build by: if it doesn't survive contact with a real job site, a real budget, and a real Tuesday afternoon, it doesn't ship.
We're not a consultancy that read about your industry. We're operators who lived it, building the tools we wished we'd had.
The people behind the work.
Fifteen years running industrial and construction operations before founding AvantVue. When no vendor would build what the field actually needed, he built it himself — Axion AEOS™, the engine now running every AvantVue platform. Then he built SafetyVue on it. Then, while raising SafetyVue's round, he built DealVue on the same engine — 286 customers within seven months. Entrepreneur in Residence at Amplify Louisville, National Safety Council Top 10 honoree, and the guy who will tell you not to buy AI if you don't need it.
Derek's job is to break our software before customers can. Every release across DealVue, SafetyVue, and Axion goes through him — edge cases, stress tests, and the "what happens if a foreman with gloves on taps the wrong button" scenarios that only someone who's worked real sites thinks to try.
One member of our team contributes daily but stays off the public roster for personal reasons. They know who they are, and so does every line of our code.
Chelsie's background is in nursing. Healthcare is entirely about human empathy, active listening, and building trust in high-stakes environments. She brings that clinical discipline to product strategy — mapping how real workers think under pressure, not how software developers assume they do. As an active member of NAWIC and the driving force behind SafetyVue's WBENC certification, she is the voice of the customer and the reason SafetyVue is built by and for the professionals who use it.
Roger brings 10+ years in robotics and machine vision to SafetyVue's hardest problems — real-time hazard detection, XR smart-glasses integration, and computer vision that works in job-site dust and glare. He's the reason Vera AI sees what a safety officer sees.
The standard we hold ourselves to.
The fastest way to meet us: book a workshop.
Two hours, plain English, zero commitment beyond that — at our downtown Elizabethtown office or wherever your team gathers.
